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Table 13.4 A Professor Is Working with Five Teams in His Marketing

question 55

Multiple Choice

Table 13.4
A professor is working with five teams in his marketing research class. He decides to experiment with path-goal theory in helping these groups accomplish their off-campus studies. Group A has done a project for him before. He gets them setting challenging goals and seeks to get them to produce an even better project this time. With Group B he provides very specific guidelines, sets deadlines, and lays out the rules of the class and project. He lets Group C manage their own task. He encourages them, works on building a strong rapport with them, and tries to meet their needs related to the project. By the time he gets to Group D, he discovers they're already lost, confused, and a week behind everyone else. He sets a work schedule for them and provides step-by-step guidelines regarding the project so they won't get confused or distracted again.
-Refer to Table 13.4. With Group B, the professor is using:

Definitions:

Similarity Error

The mistaken evaluation of others based on their resemblance to oneself, often leading to biased decisions or judgments.

Interviewer

A person who asks questions, often for the purposes of research, journalism, or employment selection.

Job Candidate

An individual who applies for, or is being considered for, an employment position.

Pygmalion Effect

The phenomenon where higher expectations lead to an increase in performance.