The Objective of a Drastically ____________ Base Precludes an Acceptance

question 8

Multiple Choice

The objective of a drastically ____________ base precludes an acceptance of supplier partnerships because a firm must accept dependence upon _____________ before they can internalize legitimate forms of supply chain management and supplier partnerships.

• A) improved supplier / sales representatives
• B) reduced supplier / fewer suppliers
• C) increased supplier / fewer sales representatives
• D) improved marketing / multiple suppliers
• E) improved operations / multiple suppliers

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Definitions:

Campaign Management

The planning, executing, tracking, and analyzing of marketing campaigns to promote products, services, or causes.

Data Mining

The process of searching for valuable business information in a large database, data warehouse, or data mart.

OLAP

Online Analytical Processing; a category of software tools that provides analysis of data stored in a database and supports complex analytical and ad-hoc queries, usually in multiple dimensions.

Upselling

A sales technique where sellers encourage customers to purchase higher-end products, upgrades, or add-ons to generate more revenue.