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The process of supplier categorization is important for a number of reasons. This process forces the buying organization to communicate cross-functionally to develop some system for ranking the suppliers. Two main items that are considered in the categorization process are: * the __________ of the contract with an individual supplier and
* the __________________ to the buying firm's business strategy.
Opt-Out
The action taken to withdraw from something, especially a service or agreement, often implying the need for a decision to be actively made by the participant.
Online Advertising
A type of advertising and marketing that employs the Internet to distribute promotional messages to consumers.
Holy Grail
A term used metaphorically to describe a valuable and sought-after object or achievement that is difficult or impossible to obtain.
Ad Revenue
The money earned from advertising; it is a critical source of income for many digital platforms, websites, and media outlets.
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