.Phase 3. Implementation and Evaluation

question 3

True/False

.Phase 3. Implementation and Evaluation
In this phase, a thorough indoctrination of the company with long range strategy, implementation of current procedures, monitoring of marketing activities, feedback mechanism for evaluation, and refinement of sourcing processes is conducted.

---

Definitions:

Need-satisfaction Presentation

A sales strategy that focuses on identifying and meeting the specific needs of the customer, often used in consultative selling.

Stimulus-response Presentation

A method in behaviorism where a stimulus is followed by a response, commonly used in experimental psychology and learning theory.

Stimulus-response Presentation

A method used in marketing and advertising to elicit a specific reaction or response from the target audience by presenting a particular stimulus.

Persuasive Sales Presentation

A strategic presentation aimed at convincing the audience to purchase a product or service by highlighting its benefits and value.