The Decision Maker Faces Multiple Goals in Making the Buying

question 5

Multiple Choice

The decision maker faces multiple goals in making the buying decision.The __________________ (is the only / are some of the) issue(s) that a decision maker faces in making the buying decision.

• A) cost per unit
• B) quality
• C) lead time
• D) all the above
• E) "A" and "B" only

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Definitions:

Profit

The financial gain made in a transaction, calculated by subtracting the total costs from the total revenue.

Sale Price

The ultimate selling price of a product, once all discounts or promotional offers have been taken into account.

Gross Profit

The difference between the selling price and the unit cost of an item of merchandise. (Also called markup.)

Markdown

The reduction of a product's selling price, often to clear inventory or promote sales.