Which One of the Following Is the Least Effective Technique

question 14

Multiple Choice

Which one of the following is the least effective technique for creating a bond with a customer?

• A) Make the buyer feel good.
• B) Keep the relationship strictly business.
• C) Form a personal relationship.
• D) Smile at every customer.

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Definitions:

Capital Budgeting

The process of evaluating and selecting long-term investments that are consistent with the firm's goal of wealth maximization.

After-Tax Cost

The net cost of a transaction or investment after the effects of taxes are considered, often used in analyzing the cost of financing options.

Specific Capital

This refers to the various types of capital (debt, equity, etc.) a company uses for financing its operations and investments, with each type having its own cost and characteristics.

Component Costs

The individual costs associated with the different sources of capital a firm utilizes in its capital structure.