A Recommended Way of Understanding Customer Needs Is to

question 10

Multiple Choice

A recommended way of understanding customer needs is to

• A) give each customer a needs-analysis survey.
• B) conduct focus groups with 10 percent of the customers.
• C) probe for information at point of sale.
• D) imagine you are the customer complaint department.

---

Definitions:

Kyoto Protocol

An international agreement linked to the United Nations Framework Convention on Climate Change, which commits its parties to reduce greenhouse gas emissions, based on the premise that global warming exists and human-made CO2 emissions have caused it.

Species Diversity

The variety and variability of species within a particular region, contributing to the health and resilience of ecosystems.

Ecosystem Diversity

The variety of different habitats, living communities, and ecological processes in the natural world.

Biodiversity

The variety and variability of life on Earth, encompassing the diversity of species, ecosystems, and genetic variations.