A Key Aspect of Using Networking as a Career Tactic

question 22

Multiple Choice

A key aspect of using networking as a career tactic is that a person should

• A) have lunch with somebody new at least once a week.
• B) do most networking by email to save time.
• C) network with people mostly outside of the company.
• D) develop contacts with influential people.

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Definitions:

Market Segments

Distinct groups of potential consumers sorted by specific characteristics or behaviors, targeted with tailored marketing strategies.

Segmentation Process

The Segmentation Process is the method of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing mixes.

Perceptual Map

A competitive analysis tool that creates a visual picture of product locations in consumers’ minds.

Competitive Analysis

The process of evaluating the strengths and weaknesses of competing entities or market competitors.