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Polar molecules
A social media platform focused on photo and video sharing, enabling users to create content, engage with others, and follow accounts of interest.
Marketing Mix
The set of actions, or tactics, that a company uses to promote its brand or product in the market, traditionally defined as the 4Ps: Product, Price, Place, and Promotion.
Environmental Forces
External factors, such as social, economic, technological, competitive, and regulatory considerations, that affect a business's operations and performance.
Controllable Factors
Elements of the marketing mix (product, price, place, promotion) that a company can directly manage and adjust.
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