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Audience segmentation has led to
Compares and Contrasts
The act of identifying similarities and differences between two or more entities.
Contrast Paragraph
A section of writing that highlights differences between two or more subjects, ideas, or items.
Type I Error
The incorrect rejection of a true null hypothesis, also known as a "false positive" finding in hypothesis testing.
Type II Error
Occurs in hypothesis testing when a false null hypothesis is not rejected, also known as a false negative.
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