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Market
An area or arena in which commercial dealings are conducted.
Pricing Objectives
Pricing objectives are the goals a company aims to achieve through its pricing strategies, such as maximizing profit, increasing market share, or targeting a specific market segment.
Components
Fundamental parts or elements that combine to form a complex system, mechanism, or product.
Horizontal Price Fixing
Horizontal price fixing occurs when companies at the same level of the supply chain agree to set prices or other market conditions, reducing competition.
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