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Record the following transactions.If an entry is not required,state "No Entry."
(a)Started business by issuing 10,000 shares of common stock for $20,000.
(b)Hired Rebecca as an administrative assistant,promising to pay her $2,000 every two weeks.
(c)Rented a building for three years at $500 per month and paid six months' rent in advance.
(d)Purchased equipment for $5,400 cash.
(e)Purchased $1,800 of supplies on account.
(f)Provided services to customers for $7,800 cash.
(g)Paid employee salaries,$5,200.
(h)Paid for supplies purchased in item (e).
(i)Paid $800 for current advertising in a local newspaper.
(j)Paid utility bill of $1,300 for the current month.
Pretest
The trial of a questionnaire, ad campaign, or another marketing tool on a small sample before its full-scale launch to identify potential issues.
Advertising Firms
Businesses specialized in creating, planning, and managing advertising campaigns for their clients, often providing additional services like market research and brand consulting.
Consumer Purchasing Pattern
Refers to the behavior and habits of consumers in acquiring goods and services, including the types of products they buy, the frequency of purchases, and the influences on their buying decisions.
Hierarchy of Effects
A model describing the stages a consumer goes through, from awareness to knowledge, liking, preference, conviction, and finally purchase.
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