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Baby Lydia likes to squeeze her rubber duck because it makes a noise when she does so.She enjoys the sound,but her hand often gets tired after a short time.She suddenly puts the rubber duck in her mouth and starts squeezing the toy between her teeth.It is much easier and the noise is even louder.This is an example of which of the following concepts?
Marketing Communications
The variety of methods and channels used by companies to communicate with their market and inform them about their products or services.
Persuasion
The art of influencing or convincing others to believe or do something through reasoning or the use of emotional appeal.
Marketplace
An open space or online platform where buyers and sellers come together for the exchange of goods and services.
AIDA Plan
A marketing strategy that stands for Attention, Interest, Desire, and Action, guiding advertisers in capturing the audience's journey from awareness to purchase.
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