The Comprehensive Activities That an Organization Plans to Use to Achieve

question 26

Multiple Choice

The comprehensive activities that an organization plans to use to achieve its major objectives are referred to as _____.

• A)a sales forecast
• B)strategy
• C)net profit
• D)equity
• E)team building

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Definitions:

Market Leader

A company or brand that has the highest sales or market share in a particular industry or sector.

Market Share

The portion of a market controlled by a particular company or product.

Sustainable Value

The long-term value created by a company that not only encompasses financial performance but also includes social and environmental considerations.

Market Size

The total volume or value of sales that a particular market achieves or can achieve within a specific time frame.