Based on the Ideas of Force-Field Analysis,_____

question 56

Multiple Choice

Based on the ideas of force-field analysis,_____.

• A)one means of implementing a change is to increase the forces for change in the desired direction
• B)change will occur when resistance forces are ignored
• C)identifying and addressing forces for and against change can facilitate implementing the change
• D)external change agents are ineffective
• E)answers a and c

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Definitions:

Marketplace

A physical or virtual venue where buyers and sellers come together to exchange goods and services.

Loyalty Program

A marketing strategy that rewards, and therefore encourages, loyal buying behavior, which is beneficial to the business.

Relationship Marketing

A strategic approach to marketing that focuses on building long-term relationships with customers through customer satisfaction and engagement rather than just focusing on individual transactions.

Relationship Marketing

A strategy focused on building long-term customer relationships through personalized communication and tailored offerings, aiming to increase customer loyalty and lifetime value.