Examlex
Before starting an OD project,the practitioner should obtain answers to which of the following?
Aida Model
A marketing model that outlines the process of attracting attention, generating interest, creating desire, and prompting action in consumers.
Communication Media
Various mediums and channels used for transmitting information between individuals or groups, including digital, print, and interpersonal platforms.
Pharmaceutical Companies
Firms engaged in the research, development, production, and marketing of drugs and medications.
Traditional Media
Media channels that predate the internet, including broadcast television, radio, newspapers, and magazines, used for mass marketing and information dissemination.
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