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In Addition to Contingent Liabilities,a Company May Have Another Type

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In addition to contingent liabilities,a company may have another type of potential liability in the form of


Definitions:

Innovator

An individual or organization that introduces new ideas, products, or methods, often leading change and advancement within their domain.

Consumer Adoption Process

The stages through which a consumer moves when deciding to accept and continue using a new product or service, including awareness, interest, evaluation, trial, and adoption.

Time To Market

The speed with which a company launches a product.

Product Development

The process of bringing a new product or service to market, from idea conception and design through to production and launch.

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