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In addition to contingent liabilities,a company may have another type of potential liability in the form of
Innovator
An individual or organization that introduces new ideas, products, or methods, often leading change and advancement within their domain.
Consumer Adoption Process
The stages through which a consumer moves when deciding to accept and continue using a new product or service, including awareness, interest, evaluation, trial, and adoption.
Time To Market
The speed with which a company launches a product.
Product Development
The process of bringing a new product or service to market, from idea conception and design through to production and launch.
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