Examlex
Which of the following groups of voters tends to vote Republican?
Product Advertisements
Advertisements that focus on selling a product or service and which take three forms: (1) pioneering (or informational), (2) competitive (or persuasive), and (3) reminder.
Nonpersonal Communication
Any form of message dissemination that does not involve direct personal contact, including mass media advertising, sales promotions, and public relations.
Identified Sponsor
In advertising, a sponsor whose name and identity is known and disclosed in the message to inform or persuade the audience.
Advertising
The action of calling public attention to products, services, needs, etc., through paid announcements by an identified sponsor.
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