If , Find and

question 2

Multiple Choice

If , find and .

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Definitions:

Social Shopping

The use of social network services and websites by consumers to share their latest purchases, deals, coupons, product reviews, want lists, and other shopping finds with friends and contacts.

Viral Marketing

A marketing strategy that encourages individuals to share a marketing message to others, creating a potential for exponential growth in the message's exposure and influence.

Product Reviews

Evaluations or assessments of a product's performance, quality, or suitability, often written by consumers or professional critics.

Media Richness

Describes the ability of information to change understanding within a time interval, highlighting the capability of media to convey complex messages to a recipient.