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If Sales Volume Decreases, and All Other Factors Remain Unchanged

question 101

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If sales volume decreases, and all other factors remain unchanged, the contribution margin ratio will decrease.


Definitions:

Fixed Expenses

Costs that remain constant for a set period and do not vary with changes in activity level, production volume, or sales, such as lease payments and utility bills. This is a rephrased definition of Fixed Costs.

Profit

The financial gain achieved when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes involved in sustaining the activity.

Contribution Margin

The difference between sales revenue and variable costs, serving as a measure to assess the profitability of products or services.

Fixed Expenses

Costs that do not change with the level of production or sales, such as rent, insurance, and salaries.

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