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Objective and Task
A method of setting marketing or advertising budgets based on defining specific objectives and estimating the cost of tasks required to achieve them.
All-You-Can-Afford
A marketing or pricing strategy in which the price of a product or service is determined by the customer's ability to pay, often used in non-profit or donation-based scenarios.
Linear Forecast
A prediction method that uses historical data to fit a straight line and project future trends in demand, sales, or other financial indicators.
Hierarchy of Effects
A theoretical model designed to explain the process by which individuals move from lack of awareness about a product to actual purchase behavior.
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