Examlex
Franklin Glass Works uses a standard cost system in which manufacturing overhead is applied on the basis of standard direct labor-hours. Each unit requires two standard hours of direct labor for completion. The denominator activity for the year was based on budgeted production of 200,000 units. Total overhead was budgeted at $900,000 for the year, and the fixed manufacturing overhead rate was $1.50 per direct labor-hour. The actual data pertaining to the manufacturing overhead for the year are presented below:
-The fixed manufacturing overhead applied to Franklin's production for the year is:
Masked Branding
is a marketing strategy where a product's brand is not directly associated with the product itself, making the brand element less obvious to consumers.
Brand Loyalty
A consumer's consistent preference for one brand over all others, often accompanied by a sense of attachment or trust towards the brand's products or services.
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