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Wendy works on the assembly line of a manufacturing company where she installs a component part for one of the company's products. She is paid $20 per hour for regular time and time and a half for all work in excess of 40 hours per week.
-Wendy's employer offers fringe benefits that cost the company $3 for each hour of employee time (both regular and overtime) .During a given week,Wendy works 42 hours but is idle for 3 hours due to material shortages.The company treats all fringe benefits as part of manufacturing overhead.The allocation of Wendy's wages and fringe benefits for the week between direct labor cost and manufacturing overhead would be:
Unsatisfied Need
A consumer demand or desire that has not been fulfilled by existing products or services in the market.
Functional Needs
The specific requirements that consumers are looking to fulfill with a product or service.
Psychological Needs
Emotional or mental necessities that are essential for mental health and well-being, such as the need for love, esteem, or self-actualization.
Habitual Decision Making
A purchase decision process in which consumers engage with little conscious effort.
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