Examlex
A catering service has contracts with a number of customers to supply lunches on a daily basis. The chef has complained of the long hours she must work to prepare all of these lunches and has threatened to quit. It would be very difficult, if not impossible, to replace the chef. To reduce the pressure on the chef, some contracts may have to be cancelled. (The catering service can cancel any contract with seven days notice.) To help make this decision, the profitability of each customer should be measured by dividing amount the customer is charged by the amount of the time it takes the chef to prepare the customer's meals.
Polysemy
is the characteristic of a word, phrase, or symbol to have multiple meanings or interpretations.
Interpreting
The process of translating spoken or signed language into another language, facilitating communication between people who do not share a common language.
Crisis Trigger
An event or situation that sparks a significant challenge or threat to a brand, which requires immediate and strategic response.
#metoo Movement
A social movement against sexual harassment and assault, encouraging individuals to speak out and seek accountability.
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