Ingham Corporation Recently Changed the Selling Price of One of Its

question 59

Multiple Choice

Ingham Corporation recently changed the selling price of one of its products.Data concerning sales for comparable periods before and after the price change are presented below. The product's variable cost is $16.40 per unit.
According to the formula in the text,the product's profit-maximizing price is closest to:
$\begin{array}{l}\text { Selling Price}& \text { Unit Sales }\\\$ 74.00 & 4,300 \\\$ 68.00 & 5,090\end{array}$

• A)$35.82
• B)$32.89
• C)$35.23
• D)$20.74

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Definitions:

Missionary Selling

A sales technique where the seller promotes their product by educating the customer on its benefits, often without directly pushing for a sale.

Intangible Products

Products that are not physical in nature, such as software, entertainment, or services, offering value through non-physical means.

Insurance

Contract by which the insurer for a fee agrees to reimburse the insured a sum of money if a loss occurs.