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Describe the purpose and examples of external confirmations.
Referrals
Recommendations made by current customers to potential ones, often seen as a valuable source of new business for companies due to the high level of trust involved.
Orphaned Customers
Customers who lose their service provider or representative and are not immediately reassigned or tended to, often leading to a decrease in customer satisfaction.
Social Media Platforms
Online tools and websites that facilitate the creation and sharing of content, enabling users to participate in social networking and microblogging.
Prospects
Potential customers or clients who have been identified as having a need or interest that a company's products or services can fulfill.
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