Examlex
_________ is the set of international standards on quality management and quality assurance systems.It establishes processes for assuring that goods and services offered by the company meet a consistent level of quality acceptable to customers.
Marketing Variables
Are factors that can be controlled by a company to influence consumers' purchase decisions.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally categorized into the four Ps: Product, Price, Place, and Promotion.
Product Platform
A set of common design, components, and technologies used as a base upon which a series of products can be developed.
Secondary Data
Information that has been collected previously by someone else for a different purpose but is being utilized for a new analysis.
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