Two Forecasting Models Were Used to Predict the Future Values

question 29

Essay

Two forecasting models were used to predict the future values of a time series.The forecasts are shown below with the actual values. Calculate the mean absolute deviation (MAD)for Model 2.

---

Definitions:

Emotional Ads

Advertising that seeks to evoke strong feelings or emotions to create a lasting impression and connection with the consumer.

Personal Relevance

The extent to which information or situations are perceived as directly impacting an individual's life, thereby influencing their attitudes and behavior.

Transformational Advertising

Transformational advertising aims to create a connection between the consumer's emotions and the product or brand, elevating the perceived value and experience beyond its functional attributes.

Experiential Advertising

A marketing strategy that focuses on helping consumers experience a brand or product through immersive and interactive activities or events.