Examlex
The forecaster who uses MSD (mean squared deviations) to measure the effectiveness of forecasting methods would prefer method 1, which results in several smaller forecast errors, to method 2, which results in one large forecast error equal to the sum of the absolute values of several small forecast errors given by method 1.
Form Utility
The value provided to products through the process of altering their design, shape, or packaging to make them more useful or appealing to consumers.
Place Utility
Describes the value added to products by having them in a location where they are needed or wanted by consumers.
Ownership Utility
The value or benefit a consumer receives from having complete control and ownership over a product or service.
Cause Marketing
A marketing strategy where businesses and nonprofits form a partnership to promote a social cause or issue, benefiting both parties.
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