A National Restaurant Chain Encourages Its Customers to Use Its

question 160

Multiple Choice

A national restaurant chain encourages its customers to use its Web site as a means of providing comments about their experiences at the chain's locations. This Web site is one way of measuring:

• A) Macro-marketing effectiveness.
• B) The effectiveness of competition.
• C) Employee empowerment.
• D) Micro-marketing effectiveness.
• E) None of the above.

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Definitions:

Black Victims

Individuals of African descent who suffer from crime, discrimination, or injustice within a societal context.

Union Density

The ratio of the number of union members to the total number of potential members within the labor force, indicating the strength and prevalence of labor unions.

Universal Citizenship

Recognizes the right of marginal groups to full citizenship and the rights of humanity as a whole.

Welfare State

The welfare state is a concept of government in which the state plays a key role in protecting and promoting the economic and social well-being of its citizens, through measures such as public services, pensions, and health care.