A Study Revealed That When Consumers Are Dissatisfied with a Product

question 179

Multiple Choice

A study revealed that when consumers are dissatisfied with a product or an individual business

• A) most of their complaints are fully resolved--if they are just reported.
• B) a majority of their complaints are never reported.
• C) a marketing manager should just ignore most complaints because they are the result of dealing with consumers.
• D) All of the above are true.
• E) None of the above is true.

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Definitions:

Syringes

Medical devices used to inject or withdraw fluids, consisting of a needle attached to a hollow cylinder fitted with a sliding plunger.

Lubricating Gel

A substance applied to reduce friction between moving surfaces or parts, or in medical contexts, to facilitate the insertion of instruments or devices.

Fax Machine

An electronic device used to send and receive documents over a telephone line by converting them into electronic signals.

Protected Health Information

Any information in a medical record or related to health status, provision of health care, or payment for health care that can be linked to an individual.