Marketing Inefficiencies Are Due to All of the Following Reasons

question 8

Multiple Choice

Marketing inefficiencies are due to all of the following reasons EXCEPT

• A) lack of interest in the customer.
• B) improper blending of the four Ps.
• C) lack of understanding of the marketing environment.
• D) listening too closely to the "voice of the customer."
• E) lack of understanding of the fickle customer.

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Definitions:

Permanent

Lasting or intended to last or remain unchanged indefinitely.

Stimuli

External or internal factors that elicit a response from a sensory system or an organism.

Chunk

A stimulus or group of stimuli that are perceived as a discrete piece of information.

Acoustic Code

A memory code based on the sound of the item to be remembered.