MICRO-Marketing Will Probably Continue to Cost Too Much as Long

question 202

Multiple Choice

MICRO-marketing will probably continue to cost too much as long as:

• A) the marketing concept is not accepted.
• B) firms fail to identify new opportunities.
• C) firms do "mass marketing."
• D) some managers believe that anyone can run a business successfully.
• E) All of the above.

---

Definitions:

Coenocytic

Refers to a cellular structure containing multiple nuclei within a shared cytoplasm, typically found in some fungi and algae.

Ascomycete

Member of a phylum of fungi characterized by the production of nonmotile asexual conidia and sexual ascospores.

Alternation of Generations

A reproductive cycle found in plants and some algae involving successive asexual and sexual generations.

Cytomixis

The migration of cellular contents, including chromosomes, from one cell to another through cytoplasmic bridges, observed in plant cells.