Marketing

question 22

Multiple Choice

Marketing:

• A) creates materialistic values which did not exist before.
• B) turns consumers into puppets.
• C) reflects existing social values in the short run--while reinforcing these values in the long run.
• D) All of the above.
• E) None of the above.

Analyze the impact of first impressions and stereotypes on social interactions.

Understand the concept and examples of social influence and conformity.

Recognize the mechanisms and effects of cognitive dissonance.

Analyze the role of modeling and social learning in behavior.

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Definitions:

Confirmation Bias

The tendency to search for, interpret, favor, and recall information in a way that confirms one’s preexisting beliefs or hypotheses.

Mental Sets

A tendency to solve problems using methods that have worked in the past rather than considering new approaches.

Functional Fixedness

A cognitive bias that limits a person to using an object only in the way it is traditionally used, hindering problem-solving.

Intuitions

The ability to understand something instinctively, without the need for conscious reasoning.