Marketing Strategy Planning Is Difficult for Marketing Managers Because

question 37

Multiple Choice

Marketing strategy planning is difficult for marketing managers because:

• A) they rarely know enough about the needs and attitudes of their target markets.
• B) other dimensions of the market environment may force changes in possible marketing mixes.
• C) proposed plans for each of the "four Ps" have to be blended together.
• D) competitors are usually trying to satisfy the same or similar needs.
• E) All of the above are true.