Which of the 4Ps in the Marketing Mix Is Most

question 54

Multiple Choice

Which of the 4Ps in the marketing mix is most directly related to the publicity for a B2B campaign?

• A) Product
• B) Place
• C) Promotion
• D) Price

Acknowledge the role of education in facilitating technological changes and the acceptance of new ideas.

Understand the consequences of tied foreign aid and its effects on the agricultural sector of developing countries.

Understand the concept of technopoly and its implications on society.

Define and discuss the concept of normal accidents within technological systems.

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Definitions:

Gain Contingencies

Gain contingencies are potential increases in economic benefits to an organization that arise from events whose outcomes or realizations are uncertain until they occur.

Fiscal Year

A one-year period that companies and governments use for financial reporting and budgeting, which does not necessarily align with the calendar year.

Coupons

Debt instruments offering interests or discounts issued by companies to raise capital, or vouchers offering discounts on goods and services.

Redeemed

Refers to the buyback or repayment of a security such as a bond at its maturity date.