Which of the 4Ps in the Marketing Mix Is Most

question 123

Multiple Choice

Which of the 4Ps in the marketing mix is most directly related to deciding who pays for the shipment of purchased products in a B2B transaction?

• A) Product
• B) Place
• C) Promotion
• D) Price

---

Definitions:

Management Performance Report

A document that evaluates and summarizes the effectiveness and efficiency of a company's management in achieving corporate objectives.

Controllable Fixed Costs

Fixed costs that management has the authority to increase or decrease, such as advertising expenses or research and development costs.

Contribution Margin

The amount by which a product’s selling price exceeds its variable costs, indicating how much contributes to covering fixed costs and generating profit.

Cost Center

A department or unit within an organization that does not directly generate revenue but incurs costs, used for budgeting and cost control.