When Developing a Marketing Plan for a New Product That

question 186

Multiple Choice

When developing a marketing plan for a new product that is about to enter the market introduction stage of its product life cycle, a marketing manager should:

• A) plan to change the marketing strategy every six months.
• B) choose the best possible marketing strategy and stay with it throughout its product life cycle.
• C) plan to sell the product until its whole life cycle is over.
• D) plan to change the marketing strategy as the product moves through its life cycle.
• E) change the marketing strategy only when the market environment changes.

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Definitions:

Buck's Traction

A form of skin traction used in orthopedics to immobilize a part of the body, such as a fractured leg, to relieve muscle spasms and align bones.

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Sensory experiences that occur at the onset of sleep, which may include seeing or hearing things that are not there.

Illusion

A false perception or misinterpretation of a real sensory stimulus.

Chronic Low Self-Esteem

A persistent feeling of inadequacy or lack of confidence in one's own abilities or worth.