Pioneer Has Developed a Really New Consumer Electronics Item-A Heterogeneous

question 171

Multiple Choice

Pioneer has developed a really new consumer electronics item-a heterogeneous shopping product with unique patented features. It probably should use a marketing mix of:

• A) exclusive distribution, price cutting, reminder advertising, and a "push" policy.
• B) exclusive distribution, penetration pricing, informative and persuasive advertising, and a "pull" policy.
• C) selective distribution, skimming pricing, pioneering advertising, and a "push" policy.
• D) selective distribution, penetration pricing, persuasive advertising, and a "pull" policy.
• E) intensive distribution, persuasive advertising, price dealing, and a "push" policy.

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Definitions:

Glottis

Opening formed when the vocal cords relax.

Respiratory Cycle

One inhalation and one exhalation.

Inhalation

The process of drawing air into the lungs, a vital part of the respiratory cycle that allows for oxygen absorption into the bloodstream.

Diaphragm

Sheet of smooth muscle between the thoracic and abdominal cavities; contracts during inhalation.