Which Section of a Formal Marketing Plan for a New

question 139

Multiple Choice

Which section of a formal marketing plan for a new product is most directly related to deciding how you want the target market to think about your product compared to competitive products?

• A) Packaging
• B) Customer analysis
• C) Differentiation and positioning
• D) Implementation and control
• E) Place strategy

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Definitions:

Manufacturing Budget

A detailed financial plan that estimates the costs of production for a given period including direct materials, labor, and overhead.