Many Important Changes Are Affecting Marketing Strategy Planning

question 100

Multiple Choice

Many important changes are affecting marketing strategy planning. For example, the introduction and growing use of smart phones is illustrative of changes in the area of:

• A) Channels and logistics.
• B) Personal selling.
• C) Demographic patterns.
• D) Marketing research.
• E) Communication technologies.

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Definitions:

Illegal Drug Use

The consumption of substances that are prohibited by law, which can lead to legal penalties, health risks, and addiction.

Tobacco

A plant whose leaves are dried and fermented before being put in tobacco products, including cigarettes, cigars, and smokeless tobacco, often containing nicotine.

Less Developed Nations

Countries with lower levels of industrialization, lower standards of living, and often lower indicators of socioeconomic development.

Malnutrition

A condition resulting from a diet in which there is an insufficient or excessive intake of nutrients, leading to health problems.