Many Important Changes Are Affecting Marketing Strategy Planning

question 37

Multiple Choice

Many important changes are affecting marketing strategy planning. For example, product placements in movies and online games are illustrative of changes in the area of:

• A) Channel and logistics.
• B) Personal selling.
• C) Demographic patterns.
• D) Sales promotion.
• E) Communication technologies.

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Definitions:

New York Stock Exchange

One of the largest stock exchanges in the world, located in New York City, where securities are bought and sold publicly.

Market Value

The current price at which an asset or service can be bought or sold in an open market.

Initial Public Offering

A process by which a private company becomes publicly traded by offering its shares to the public for the first time.

Secondary Market

The marketplace where investors buy and sell securities they own to other investors or traders, after the original issuance of the security.