Which of the Following Is a Key Trend Affecting Marketing

question 122

Multiple Choice

Which of the following is a key trend affecting marketing strategy planning?

• A) Senior and ethnic submarkets are getting smaller.
• B) Slower new-product development.
• C) Less use of technology in personal selling.
• D) Less international market development.
• E) Growth of marketing information systems.

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Definitions:

Assigned Roles

Specific functions or parts allocated to individuals in a group or team setting, often meant to guide behavior and responsibilities.

Normative Influence

A social mechanism where individuals change their behavior to align with the norms or expectations of a group.

Whistle-Blowing

Revealing any type of data or behavior that is judged as illegal, unethical, or inappropriate within a company.

Intersender Role Conflict

A situation where an individual receives conflicting expectations or demands from multiple sources, leading to stress or difficulty in role performance.