Which of the Following Is NOT a Trend Affecting Marketing

question 95

Multiple Choice

Which of the following is NOT a trend affecting marketing strategy planning in the Product area?

• A) More attention to quality.
• B) Slower new-product development.
• C) More attention to service technologies.
• D) R&D teams with market-driven focus.
• E) More attention to sustainable design.

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Definitions:

Gross Purchases

The total amount of all purchases made by a business before deducting any discounts, returns, or allowances.

Credit Terms

Credit terms are the payments conditions set by sellers for goods and services, including the period provided to the buyer to settle the owed amount.

Cash Conversion Cycle

A metric that shows the time span between a company's outlay of cash for raw materials and receiving payment from its customers, effectively measuring the time each net input dollar is tied up in the production and sales process.

Long-term Capital

Funds or assets held by a company for more than one year, used for financing long-term projects or investments.