When a New Marketing Plan Is More Successful Than Expected

question 141

Multiple Choice

When a new marketing plan is more successful than expected,

• A) scarce supply may result in a waste of marketing resources, especially promotion spending.
• B) the firm may face problems finding enough well-trained people to handle the growth that occurs.
• C) the firm is more likely to be able to fund expansion through its own cash flow.
• D) all of the above are correct
• E) none of the above is correct

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