Firms That Use Mass Customization

question 5

Multiple Choice

Firms that use mass customization

• A) may target either business customers or final consumers.
• B) may be able to take advantage of the Internet for orders.
• C) may be able to give their customers more or better choices.
• D) are likely to have higher costs than do firms who produce more standardized products, but may earn better profit margins.
• E) All of the above

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Definitions:

Team Structure

The arrangement and organization of a group of individuals working together towards a common goal, defining roles, responsibilities, and the hierarchy.

Effective Lateral

A term relating to efficient communication and collaboration across different levels or departments within an organization, without relying on hierarchical chains of command.

Cross-functional Structures

Organizational frameworks in which teams or departments comprising individuals with different functional expertise work together towards a common goal.

Network Structure

An organizational form characterized by less hierarchical tiers, with more reliance on informal communication and a focus on decentralizing decision-making processes.