Which of the Following Statements About Mass Customization Is True

question 37

Multiple Choice

Which of the following statements about mass customization is true?

• A) Anderson's windows, which an architect can order in just about any combination of size, hardware, and style, is a good example of mass customization for business markets.
• B) Mass customization avoids the need for working capital.
• C) Mass customization requires a firm to give up segmentation thinking to pursue larger, more heterogeneous markets.
• D) The mass-customization approach applies only to services, and they often must be custom produced anyway.
• E) Mass customization reduces production costs but it's less likely to meet a customer's needs.

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Definitions:

Law Of Effect

A psychological principle stating that behaviors followed by satisfying consequences are more likely to be repeated, while those followed by unpleasant consequences are less likely to be repeated.

Profane Language

The use of words or expressions considered disrespectful, vulgar, or abusive in certain contexts or cultures.

Approving Laughter

Laughter that expresses agreement, appreciation, or support, often occurring in social interactions to convey positive reinforcement.

Operant Conditioning

An educational method where the intensity of an action is altered through rewards or penalties.