A Marketing Manager Who Wants to Calculate the Cost of Marketing

question 78

Multiple Choice

A marketing manager who wants to calculate the cost of marketing several products to several target markets will probably have to:

• A) read all requisitions very carefully.
• B) allocate advertising expense to general overhead.
• C) reorganize some of the company`s functional cost accounts to natural accounts.
• D) reclassify all natural accounts into functional accounts.
• E) None of the above--it is impossible to link the costs of marketing to target markets.

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Definitions:

Bisexual

Refers to a sexual orientation where an individual is attracted to both male and female genders.

Gay

A term referring to individuals who are romantically or sexually attracted to people of the same sex.

Thematic Apperception Test

A projective psychological test that asks respondents to tell a story about a series of ambiguous images.

Affiliation

The need to form connections with others or the act of associating with a group or organization.