The Problems of Matching Supply and Demand Occur Less Frequently

question 206

Multiple Choice

The problems of matching supply and demand occur less frequently when a marketing plan calls for:

• A) rapid penetration into many different types of channels.
• B) the staged distribution of a new product.
• C) quick expansion into many different market areas at once.
• D) a national roll out instead of a regional roll out.

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Definitions:

Pattern Bargaining

A labor negotiation strategy where the terms agreed upon in one bargaining unit or company serve as a model for negotiations in others.

Concession Bargaining

A negotiation process in which the labor union agrees to give up certain benefits or conditions in exchange for something else from the employer.

Pattern Bargaining

A negotiation strategy where a labor union uses the terms of a successfully negotiated contract with one employer as a benchmark for negotiations with other employers.

Hardball Tactics

Aggressive or uncompromising methods used in business, politics, or sports, often to gain an advantage or settle a dispute.