Which of the Following Statements About Mass Customization Is True

question 27

Multiple Choice

Which of the following statements about mass customization is True?

• A) There has been a widespread shift to mass customization by thousands of companies.
• B) The biggest successes in mass customization have all been in consumer markets as opposed to business markets.
• C) If a company is to succeed with a mass customization strategy, it must be able to find a low-cost way to produce the products.
• D) All of the above.
• E) None of the above.

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Definitions:

Subcultures

Groups within a larger culture that distinguish themselves through a shared set of customs, values, and beliefs.

Line Employees

Workers directly involved in the operations of a business, contributing to the production of goods or services.

Technical and Professional Employees

Workers possessing specialized knowledge, skills, and qualifications in fields such as engineering, IT, law, and medicine.

Rites of Enhancement

Ceremonial activities or rituals intended to improve the status or position of an individual or group within an organization.